There’s no meal quite like brunch, and more and more people want it. To get the crowd through your doors at brunch time, there are a few things to do. Coast Linen has the tips and the materials that will help you pull in the brunchers and satisfy their expectations. 

Here’s how:

Cost-Effective Advertising

Unless brunchers know there’s brunch available at your restaurant, they won’t show. Getting the word out is vital to getting those brunchers through the door! But you don’t need to spend thousands on commercial advertising to do it. Here are some cost-effective ways to get the word out.

Inter-Restaurant Advertising

What better place to advertise a new offering than in the place it will be offered? If customers enjoy the regular service, they’re sure to give something special some consideration. The best part is, there are multiple options for spreading the word under your own roof. Here are just some of them:

• Chalkboard Signage. Visitors to a restaurant can’t help but read the chalkboard. If an employee is artistically or typographically talented, even better! But it’s not how the sign looks that counts, only that is informative and easily seen. The effect a simple, well-placed sign that reads “Now Serving Brunch!” can have is considerable.
• Ask Servers to Discuss Brunch. Having servers that can make conversation with your patrons does more than improve order accuracy. A good conversation can go a long way in improving the experience and memory of their visit. If that conversation can include some other offers your restaurant has, like new and delicious brunch, then all the better! Encourage conversation between customers and servers, and give them something to talk about!
• Serve an Excellent Brunch with Excellent Service. In brunch circles, word of mouth is one of the most relied-upon methods of gauging whether a brunch is worthwhile. Groups of people generally brunch together and, if their experience is awesome, they’ll tell every person who might be interested.

A Brunch-Centered Menu

Brunch gets its special designation as a classy indulgence from the kinds of food and beverages it typically serves. Having some tell-tale items available is a must if you want to satisfy your diner’s brunching expectations. Here are some classics: